Blog content

How many keywords should I use in my blog content?

Search Engine Optimization (SEO) is one of the best marketing tools we have. Believe it or not, 57% of companies still do not use SEO in their marketing strategies. Although it’s a shame for them, it’s great news for you! This means there is less competition in your path. Real estate SEO is a great way to reduce your marketing spend over time, diversify your traffic, and reduce your reliance on paid ads. Still need to know how to do it. Let’s talk about some best practices for real estate agents using keywords in their SEO strategies!

Why are keywords so important?

Keywords are one of the fundamental pillars of your SEO strategy. This is the only way for Google to know how to match your content to the most relevant users. Finding the right combination of keywords to reach the right users is essential for your SEO strategy.

If you don’t match keywords with what users are actually searching for, no one will find you. Conversely, if you don’t use the keywords that homebuyers search for, you won’t get any benefit from your new website traffic. For these reasons, finding the right keywords is critical to SEO success.

How to find the right keywords

Keyword research starts simply with brainstorming. If you were a user, what would you look for to find someone offering your services?

There are many free keyword research tools online, and most of them have a limit to how much you can use each day for free. However, the majority of them give you the same information, so start with one and move on to the other if you run out! Just make sure you can see related keywords, estimated search volume, and estimated competition (high or low).

Once you’ve developed a shortlist of relevant keywords from these tools, write them down. If you want to rank them, compare them in google trends for a better idea of ​​relative search volume.

From there, you can always check Google search suggestions, enter other related keywords into online tools, and research the competition. Your competitors have probably done a lot of the work for you, so scroll through their blog and plug their URLs into your keyword research tools.

SEO Keyword Best Practices

Now that you know how keywords work in your SEO strategy and how to find them, let’s talk about how to use them. Here’s what you need to know to choose the right keywords, develop strategies, and implement them on your website!

To diversify

Understanding the different types of keywords and their role in your strategy is very important for success. The two most important types are short-tail and long-tail keywords.

Short-tail keywords are the most obvious in every industry. As a real estate agent, it would be “houses for sale”, “real estate agent” or “real estate agent”. These have the highest search volume but also the most competition.

Long-tail keywords have significantly lower search volume on average, but are much easier to rank for. These are keywords like “Victorian homes in Pennsylvania” or “rental real estate agent near me.” Although they have less search volume, the traffic they generate will be much more valuable, relevant and likely to convert.

Using these two types of keywords in your strategy is crucial. Long-tail keywords are a great way to generate short-term results, and short-tail keywords are worth researching in the long run!

Local Keywords

You also need to remember the old real estate mantra: “location, location, location”. Apply it to your SEO keyword strategy as well. As a realtor, you rely on local traffic, so it’s important to use location-specific keywords.

At least half of your long-tail keywords should end with phrases like “near me” or “in Portland, Maine.” For example, “new homes near me” or “real estate agents in Seattle”. These keywords will help you target your reach to those searching in your area.

Don’t overuse keywords

Using too many keywords in your strategy will hurt your SEO efforts in the long run. This is a practice known as “keyword stuffing” and Google can penalize you for it.

So how many keywords is too much? Honestly, it depends on the circumstances. Every post and every page is different, so just follow general best practices.

First, you want to use them in the most organic way possible. When you proofread the article for yourself at the end, ask yourself if any of the keywords seem forced or if you would be able to tell as the reader that it was unnatural. If so, get rid of it.

Second, use the few golden opportunities you have to add keywords to every post. Regardless of the keywords or topic of the post, you can always fit five into the page. Once in the title, a title, your intro, conclusion, and meta description.

From there, no need to force. If you have 5 instances of that keyword on the page, Google will notice that. Just use your primary or secondary keywords whenever it feels natural to do so.

Test your campaigns

Finally, SEO is an ongoing process that requires some maintenance. It’s important to track your campaigns and see what’s working. use website data to see what works and what needs improvement.

Launch your strategy today

Now that you know how to use keywords appropriately in your SEO strategy, why wait? SEO takes time to build, so it’s important to move forward as quickly as possible.

Stay up to date with our latest real estate marketing news and check out some helpful tips on build a social network following for your real estate business!

Ben Shepardson is a contributing writer for Realty Biz News and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in computer information systems, he worked on enterprise-level SEO and started an online business offering web development services to small businesses.

Latest posts from Ben Shepardson (see everything)